Video mapping is the next exciting step in delivering bespoke visual content. It involves transforming the interior or exterior surfaces of an object, such as a building, into a surface for video projection. A versatile and intriguing technology, useful video mapping can create incredible visuals full of color and fluidity.
Ideally, video mapping is not about making the audience believe the content is there. Video mapping is not about convincing someone; instead, it is about delighting the audience. It can add extra dimensions to both the displayed content and an environment. It is much more engaging to project video onto a building rather than displaying on a screen.
It is also good to note that video mapping has evolved. Instead of other people identifying it as a video mapping service, they would better say projection mapping. Either way, any name that someone uses will still bring the same meaning. All the same, below are some of the benefits of projection mapping or video mapping.
Grab Attention of Audience
In a world of hyper-connected and distractions from all kinds of sources, it is essential for individuals and companies to develop a strategic way to grab people’s attention and tell their story to them. The integrative audio-visual experiences of projection mapping help companies to be able to grab the attention of their audience and communicate with them.
It Improves Publicity
Projection mapping makes people stop, look, and observe. The visual images, the expression, and many others help to project videos and pictures that people would like to stop, look at, and relate with. The beauty of projection mapping stems from the fact that it can convert ordinary videos into highly attention-grabbing videos. This helps to widen publicity and promote events/businesses.
Engage with the audience
Done well, video mapping service for 3D projections creates sensational experiences, which engages with the audience. It helps to connect with the mind of the audience and their emotions and feelings. It helps to communicate with them and captive their mental awareness. It Creates a Marketing Effect
Projection mapping produces a marketing effect on the target audience. The whole essence of marketing is grabbing the audience’s attention by telling an exciting and engaging story, leaving the audience eager to take action based on the information conveyed. In motion mapping, visual appeal is being projected to people that engage them. This even makes them share the content—leading to viral marketing.
Lasting Memory of an Event
Projection mapping creates a lasting impact in the minds of the audience. The result made through the visual experiences projected has a strong effect on people’s emotions and feelings. This helps create social events that would be memorable and for companies to keep their brand in the heart of their target market. Most projection mapping will always involve storytelling, which will rhyme with the theme of the day or something that directly touches on the people there.
Value for money
Finally, video-mapping services, though expensive, for a product advertisement has, most of the time, brought favorable financial returns. People who find the ad moving will, for sure, make the call to inquire about the services.