Branding is now the essence of creative marketing. Companies are spending a huge amount of money to ensure that their products and services are presented to target audience in the right light. Of course, this also means hiring a creative advertising agency in Singapore, and while there are many options, it is necessary to evaluate the right aspects. We have a guide below that will come handy for comparing different advertising agencies.
Check for services
Online marketing has a huge scope, and at the least, you would expect the agency to have some experience with SEO, search engine marketing, reputation management and social media marketing. If the agency has worked with similar brands or in your niche, that’s certainly an advantage, and many companies also specialize in other services, such as lead generation and email marketing.
Credibility and value
How an agency aligns its expertise for the needs of your brand is what creative advertising is all about. Make sure that they have a concrete plan in place, and the best agencies never shy away from sharing details or their basic strategy. Ask the agency as how they intend to utilize trends, different social media platforms, and emerging marketing ideas for your company.
Budgeting your campaign
Every company is worried about marketing budgets going haywire, but the good news is you can always work around a price per month. Talk with the advertising agency about the estimate with all inclusions and exclusions. It is wise to keep another 10% of the budget aside, so that you can pump money in the campaign when required for a given month.
Finally, check if the agency has a reporting system, because as a client, you need to evaluate the growth of the project in scalable metrics. Focus on a creating a collaborative work experience to gain the most out of your marketing campaign.