The world is going digital and from customer engagement to buying decisions, almost everything is being done via social networking sites like Instagram, Twitter, Facebook, LinkedIn, and others. So, if you want your business to gain visibility, marketing on these platforms is important. To engage with your prospects and grow your small and medium enterprise (SME), you need to know the five essential digital marketing skills, which are discussed below:
- Copywriting
Copywriting is different from blog or technical writing. The former must capture the readers’ attention, communicate with them, and inspire desired actions with limited words and space. Landing pages, product descriptions, emails, social media posts, and much more require great copywriting skills.
- Search engine optimization (SEO)
Most people search for information, products, and services online. So, ensuring your business ranks high during related searches is important. SEO includes technical and creative skills and requires you to write and promote search-based content, build effective listings, and secure and structure your website. To enhance your SEO, you may hire experts in-house or outsource this to a digital marketing agency. You can avail of an SME loan to meet this expense easily.
- Pay per click (PPC)
Establishing an online presence requires time and effort. One way to enjoy quick visibility is PPC advertising. This will help your business appear in the top results; however, you will have to pay for every click on your advertisement. Although this is a paid form of digital marketing, quality and relevance are important to generate leads. And hiring professionals can be beneficial. This expense can also be funded through customized SME solutions offered by various financial institutions.
- Email marketing
Emails have existed for years and remain an effective digital marketing strategy. Email marketing is versatile and can help in lead conversion, customer engagement, building brand loyalty, and more. With the right email marketing skills, you can develop your lists, share exclusive event invites and deals, and experiment to gain valuable information about your target audience.
- Conversion rate optimization (CRO)
Conversions occur when visitors take specific desired actions on your site, such as ask for a quote, sign up for mailing lists, or download free guides. CRO skills involve engagement metrics like bounce rate, conversion funnels, and A/B testing. Some elements in CRO skills include copy, navigation, layout, site structure, speed, and color.
If you want to upgrade your digital marketing efforts and grow your business but lack the required funds, apply for a business loan with a reputed lender like Mahindra Finance. The entire process from application to approval is quick and simple and can be completed online. You will need to submit some basic information along with a few business loan documents while applying for finance. Visit their official website to know more about repayment tenures, terms and conditions, and SME loan interest rates to apply for one today and boost your business growth.
