Miki Agrawal, the visionary entrepreneur behind the innovative bidet company TUSHY, is on a mission to change Americans’ attitudes toward bathroom hygiene. With her passion for challenging societal norms and creating sustainable solutions, Agrawal has positioned herself at the forefront of the bidet revolution in the United States.
TUSHY’s flagship product, a sleek and affordable bidet attachment, offers a more eco-friendly and hygienic alternative to traditional toilet paper. By promoting the use of bidets, Agrawal aims to reduce the environmental impact of toilet paper production, which contributes to deforestation and significant carbon emissions. In fact, if every American switched to using a TUSHY bidet, an estimated 15 million trees could be saved annually.
Agrawal’s journey as a disruptor began long before TUSHY was founded. Her entrepreneurial spirit first manifested with the launch of WILD, New York City’s first farm-to-table, gluten-free pizza restaurant. She then co-founded THINX, a groundbreaking company that created reusable, period-proof underwear, which provided a sustainable solution for menstrual hygiene, and donated pads to schoolgirls in Uganda.
The idea for TUSHY was born from Agrawal’s personal experience and her desire to find a more effective and hygienic alternative to toilet paper. Having suffered from health issues exacerbated by harsh toilet paper use, Agrawal recognized the potential of bidets to provide a gentler, more thorough clean. By making bidets accessible and attractive to the American market, she aimed to improve people’s lives while addressing pressing environmental concerns.
Despite initial resistance and skepticism from some quarters, TUSHY has gained significant traction, particularly in the wake of the COVID-19 pandemic. With toilet paper shortages plaguing the nation, many Americans turned to bidets as a reliable and sustainable alternative, leading to a surge in TUSHY’s sales and a growing awareness of the benefits of bidet use.
As TUSHY continues to gain popularity, Agrawal’s mission extends beyond simply selling products. She is committed to educating the public about the hygiene and sustainability advantages of bidets, challenging long-held cultural perceptions, and advocating for a more eco-conscious approach to bathroom routines. Through her thought leadership and engaging public speaking, Agrawal is helping to shift attitudes and normalize bidet use in the United States.
Agrawal’s success with TUSHY is a testament to her ability to identify and address unmet needs in the market, her commitment to sustainability, and her willingness to tackle taboo subjects head-on. By combining innovation, advocacy, and a strong sense of purpose, she has established herself as a leading figure in the bidet industry and a role model for aspiring entrepreneurs.
As the bidet revolution gains momentum, Miki Agrawal and TUSHY remain at the forefront, driving change and reshaping American bathroom culture. With her unwavering dedication to creating a more sustainable and hygienic future, Agrawal is transforming the way we think about bidets and inspiring a new generation of purpose-driven entrepreneurs to positively impact the world.
