6 Benefits of a Simple Website
In 2023, a new website is created approximately every three seconds. With over 1.3 billion websites currently live, it’s no surprise that businesses are desperate for ways to make their brand stand out from the competition.
One way that brands are striking out from their competitors is by creating increasingly elaborate corporate websites. However, with dozens of interactive elements and all the latest features, these websites can actually detract from the user experience.
Let’s talk about why a simple website might actually be the key to standing out in 2023.
#1: User Experience
In a fast-paced interconnected world, consumers are bombarded by information. Presenting your prospective customers with a bloated and content heavy website can increase this information fatigue. Conversely, a simple website can offer much needed reprieve.
While interactive elements, when used sparingly, can enhance the user experience, be mindful of including too many widgets that can draw attention away from your key objectives. Keep your navigation and design simple. If users can’t easily find the information they’re looking for, you’re more likely to experience bounces and low conversion rates.
#2: Better SEO
Believe it or not, ‘advanced’ websites can actually negatively impact your search engine optimization. Just as humans need to be able to easily navigate your website, so do Google crawlers indexing your pages. Websites that have a clear hierarchy of content and navigation are preferred by the algorithm and more likely to rank highly in search engine results, increasing your overall visibility.
#3: Faster Loading Times
Gone are the days of patiently waiting two minutes for a site to load up. Studies show that present-day internet users are prepared to wait a maximum of 3 seconds for travel or retail websites to load before abandoning the page. The fewer elements your website has, the faster your loading times will be.
#4: Better Mobile Compatibility
Another benefit that simple websites have is their compatibility with mobile interfaces. The more elements your design has, the more likely you are to run into malfunctioning components when your site is ported onto a mobile device. With mobile users now accounting for over 80% of ecommerce sales, it’s imperative that you optimize your website to function on a broad range of devices and operating systems.
#5: Better Accessibility
In 2023, there is a growing understanding and expectation that websites must cater to users with disabilities. Show your support by designing a website that enables accessibility aids, like text-to-speech software. A clear and uncluttered webpage will make it easier for these tools to process your content and for visually impaired visitors to navigate the page alone.
#6: Lower Start-up and Maintenance Costs
Cost is always a factor when running a business. A website with all the latest bells and whistles can take a significant amount of money away from your bottom line. Even once your website is set up, ongoing server and maintenance costs scale with the size and complexity of your site. By minimizing the amount of unnecessary features you include, you can also reduce the likelihood of costly malfunctions needing to be investigated.
#7: More Consistent Branding
The more features you have on your website, the more opportunities there are for your branding to become convoluted. By keeping your website simple, you can ensure that your brand and logo will be instantly recognizable whether it’s being viewed on a computer, phone, or even the big screen.
Creating the perfect website for your brand doesn’t have to be costly or complicated. By avoiding temporary trends and excessive design features, your simple website will be easier to navigate and more likely to keep customers coming back.