marketing & advertising

From Short-term Demand To Long-term Desire: "The New Normal For Marketing"

By Caroline Clancy and Virginia Alvarez Most of us realise that the world of marketing is constantly changing. Unless we understand our customers’ shifting desires, our attempts to reach them will inevitably fall flat. Many times these changes are temporary, caused by short-term trends. However, over the last few years ...

Snapchat’s selling points and shortcomings

Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in ...

Here are a few insights I discovered in Influencer Marketing in Real Life:

If you’re interested in influencer marketing, let’s do a little thought exercise: Imagine being invited to a party full of influential people. The moment you walk through the door, you approach the first famous face you recognize and say, “Hey, I just met you and this is crazy, ...

Workplace (Formerly Facebook At Work) Officially Launches Worldwide

Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work–at an event in London Monday. Workplace brings traditional Facebook features such as News Feed, groups, messaging, Facebook Live livestreaming, Reactions, search and Trending to company networks that are kept separate from Facebook users’ ...

7 Reasons Why Every Small Business Needs A Social Media Policy Right Now

Social media and its relationship with business seems to be a recurring topic in the news. Many of your employees use their social media profiles both personally and professionally. Your company might even have its own profile, kept updated by your employees. Regardless as to the context in which social ...

7 Reasons Why Every Small Business Needs A Social Media Policy Right Now

Social media and its relationship with business seems to be a recurring topic in the news. Many of your employees use their social media profiles both personally and professionally. Your company might even have its own profile, kept updated by your employees. Regardless as to the context in which social ...

The simplest explanation for some phenomenon is more likely to be accurate than more complicated explanations.

The marketing and communications world is growing more complex, more chaotic, and more fragmented by the day and many forces are conspiring to elevate tactics above strategy in marketing and communication. Some of the manifold forces at play are: • The rise of economic theories in books such as Itamar Simonson ...

Audio 360: Facebook Brings Spatial Audio To 360-Degree Videos

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));Facebook is bringing 360-degree audio to its 360-degree ...

Why Content is Important for e-Commerce

Of all the priorities that arise in setting up an e-commerce platform, you’d be hard-pressed to find content at the top of any entrepreneur’s list. But it should be, and here’s why: A 2015 study showed that adults spent an average of 5.6 hours a day on digital media. ...

5 Actionable Insights From The 2017 B2B Content Marketing Benchmarks, Budgets, And Trends Report

If you’re a B2B content marketer, you likely remember where you were when the Content Marketing Institute and MarketingProfs released last year’s B2B Content Marketing report. The same way different generations will always remember hearing about Elvis, Kurt Cobain, or Prince, that dark day is seared ...

Myth No. 1: Huge, famous influencers are best

Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application. Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used ...

Why The ‘Death Of Advertising’ Is Overblown (and How Tech Is Reshaping Ads)

For much of the past two decades, industry experts and thought leaders have speculated about the “death” of advertising. Advances in technology have opened new doors for reaching audiences, businesses are looking for new ways to reach their target customers and the old-world principles that dictated advertising strategies have evolved. ...