If your startup is relying on its ability to sell to a young demographic, you need to make that happen quickly. If you can’t do this, your business will sink before it’s learnt to swim. So, it’s always best to make sure that you have a plan in place for how to connect with and sell to young consumers. Engaging with them has to be done differently to how you might engage with older customers. Young adults don’t buy or make purchasing decisions in the same way as pensioners. Once you have accepted that fact, you will need to do what you can to formulate a plan of action.
Don’t simply assume that you will work all this out as you go along because it probably won’t work out that way. Running a startup means having to move fast and hit the ground running too. If your business gets off to a slow and uneventful start, it won’t survive for long. So many startups don’t make it past the first year in business, and that’s something you should be aware. Your business’s future really does depend on how successfully you manage to engage with your target demographic. So, if you need to appeal to and engage with young people, here’s what you should do.
Align Your Startup With an Influential Star
This is one of those tricks that has been around forever, but it might be a great way for your startup to appeal to young people. All you need to do is find an influential star or personality who has a connection to the kind of young people you want to turn into customers. It could be a Youtube star or someone from television. If you can clinch this kind of crucial brand endorsement, it will help you massively. It’s not easy to make it happen, but it’s something that you should, at least, try out if you want to achieve success and reach young consumers. When you eventually pull it off, the consequences will be huge.
Don’t Inundate Them with Adverts
Young people live a huge part of their lives online. It’s a part of who they are, and that means that you should learn to respect their space in the digital realm. Just because you are operating online, that doesn’t mean you can simply inundate them with adverts and marketing. When people feel like your brand is coming on too strong, they will become annoyed and resent your brand. That’s not what you want, so why let it happen? By taking things a bit more slowly and steadily, you can advertise your brand to young people in a way that they will accept and appreciate. That’s always the best way to go about it.
Sell an Experience or a Lifestyle
One of the things that sell better than anything else today is an experience. This is even truer when we are talking about young people. Of course, I don’t know what your brand does or how it operates. But I do know that you need to make sure that your brand can be as appealing as it can be. And if you can present your products or services as an experience or a lifestyle aid, then you will sell more. It’s as simple as that. So, give this some thought and think about how this kind of sales logic can be applied to your brand and what it is trying to sell. It’ll make it much easier to engage with young consumers.
Create a Community
Creating a community around your brand is very important if you are going to succeed and appeal to young people. It’s a way of offering more than material products that people buy and then discard. Instead, customers get to be a part of something larger alongside other people of a similar mindset. That’s very important indeed, so try to create a community around your brand. You might want to do this on social media platforms, which are always very important when trying to sell to young people. Start a debate and get as many people as possible involved in the conversation. When your brand is at the centre of that conversation, sales will inevitably rise.
Embrace the Youthfulness of Your Brand
Your brand is young and new, so use this to your advantage. It could be one of the smartest moves you make when you are trying to sell to young people. When they see that your brand is youthful, fresh and new, young customers will feel more sympathetically towards it. So, present your brand as being different to all the other corporate entities that are out there. People like to engage with brands that are doing things differently from all the others in the market. Show how you are taking a different approach, and your brand’s credibility should rise as a result. Don’t just follow the herd and do what other companies are all doing.
Focus on Creating Content That Can be Shared
If you want to create content, you should make sure that it is content that can be shared easily. When that’s the case, people will spread the message far and wide, which is exactly what you want to happen. Don’t allow your content to be ignored as soon as you put it out there. Young people need something that they can latch onto. Make it sharp, interesting and engaging for your young audience. And, most importantly of all, give them a reason to want to share that content with everyone they know. You can also make it easier to share your content by installing a share button underneath it on your website.
Make Them Laugh
If you can make people laugh with the content you create, this will be a great reason for them to want to share it. Taking a slightly more humorous approach to your business is always a good idea when attempting to attract young consumers. They don’t want to be delivered messages that are serious or uptight. You will never engage them or grab their attention that way, so don’t take that kind of approach. Instead, use humour and a laid back kind of approach to social media in order to win people over. Relax and have fun doing it; people will respond to that authenticity too.
Develop an App
Mobile is the way forward when it comes to attracting young consumers. They use their phones to browse the internet and buy things more than any other age group out there. They use their phones on the go, they buy at all times of the day, and they use mobile apps too. That’s why your business has to have a strong mobile strategy, a responsively designed website and an app. The app might be the most important of them all if you want to drive persistent engagement and round the clock sales. App development is something you can do yourself or pay someone else to do. But don’t simply ignore the issue altogether. You can get additional info from Simplilearn.
Show Them That Profits Aren’t Everything
Philanthropy and charitable giving can be viewed very favorably by young people. If you want them to really fall in love with your brand, you need to show them that profits aren’t everything. Join forces with a charity in the local community and do something positive with them. This will help you to develop a positive brand reputation. It’s much better for young people to see the company this way rather than as another soulless corporation out for profits. Of course, every business needs to make a profit, but show people that your aims are bigger than that alone.
Hire Young People
Young people understand other young people. So, if your startup is run by people who are in a different age group from those you are trying to target, you’ll need help. By hiring some young people to work for your business, you will be able to take advantage of them fully and get the best outcomes. Young employees will know exactly what kinds of strategies will work best when you are trying to engage with young consumers better. And they will add a new vitality to your business that can really help it to grow and thrive.
Offer Big Discounts Regularly
Most young consumers are not going to be the richest people out there. Many of them are students or in their first jobs. They are not going to be at the stage of their careers where they have lots of spare cash to throw around. So, it can be really useful if you offer discounts to those customers on a regular basis. By showing them that you want to make your products or services as affordable as possible, you can appeal to them in a meaningful way. And everyone loves to grab a bargain. Once they have tried what you have to offer, they might come back again in the future and buy from you again.